莱恩·希克莱斯特：媒体的未来

超越“卡戴珊姐妹”

    西克雷斯特赖以成名的著名真人秀节目中，有一部显得与众不同：即《饮食大革命》（Jamie Oliver's Food Revolution）。这档节目由西克雷斯特与英国知名大厨、餐馆老板贾米•奥利弗联合制作，拍摄奥利弗如何改造学校餐厅和其他不健康的美国饮食菜单。

    这档节目与西克雷斯特主持的选秀节目《美国偶像》，或者由名人主演的真人秀《与卡戴珊姐妹同行》等光鲜亮丽的节目截然不同。

    2010年，这档节目首次登陆ABC电视台。人们对它的第一印象是，它的风格与西克雷斯特的其他（有些人认为是肤浅的）喜剧类节目格格不入。

    但结果证明，虽然这档饮食节目后来被停播，但这才是西克雷斯特希望持续制作的节目。他说：“明年，我们将更多关注学校和医院内的健康饮食问题。我希望继续制作能够带来直接社会影响的节目。儿童肥胖等社会问题一直没能解决，所以，如果能通过电视节目唤起人们对这些问题的重视，将会非常有意义。”

    此外，西克雷斯特还致力于寻求各种方式，在所有平台上构建他的媒体帝国，比如从广播等传统媒体，再到网络和各种社交平台，包括Twitter。他说：“传播平台、科技，还有传播内容在迅速聚合，这让我非常兴奋。用户对于原创内容的兴趣日增，而我的公司恰好可以提供这样的内容；而且，我们的形式也多种多样，包括短篇形式、真人秀、现场演出或者游戏等。”

    如果情况理想的话，西克雷斯特在未来五到十年希望获得怎样的成就呢？他说：“我们希望时间能够放慢脚步。因为我们在这个行业投入了大量的心血。”

    译者：阿龙/汪皓

Beyond Kim and Khloe

    Among the reality television Seacrest is known for producing, there's one hit show in his stable that stands apart: Jamie Oliver's Food Revolution. The program, which Seacrest produced with Oliver, follows the British chef and restaurateur as he attempts to revamp school cafeterias and other unhealthy American menus.

    The program is a far cry from glossy shows such as American Idol, which Seacrest hosts, or celebrity-driven reality fare like Keeping Up With the Kardashians, which Seacrest's company produces.

    Indeed, the Oliver show, which debuted on ABC in 2010, might at first glance seem like an outlier in the otherwise lighthearted (some would say superficial) Seacrest portfolio.

    But it turns out the cooking show, which has since ended its run, is exactly the kind of TV fare Seacrest hopes to keep delivering. "We'll see much more focus on healthy eating in schools and hospitals in the year to come, and I want to continue to produce shows that directly effect change," he tells Fortune. "We've gone too long without addressing issues like child obesity, so to be able to tell those stories and help people through television is a powerful thing."

    Seacrest is also passionate about finding ways to build his burgeoning media business on all platforms, from old-school media such as radio to the web and its various social platforms, including Twitter. "We're seeing platform, technology, and content all converging, and it's happening quickly," he says. "It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form."

    In a perfect world, what else would Seacrest like to accomplish in the next five to ten years? "I'd like to make time slow down," he declares. "We're developing heavily in that category."