维多利亚的秘密武器
Scott Cendrowski, Anne Vandermey
2012-02-09
舞台魅力、谨慎行事、充分利用既有资源，这就是内衣生产商维多利亚的秘密称霸业界的秘诀。
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再造爆款 维多利亚的秘密深谙趁热打铁之道。它的魔术文胸能帮穿着者提升两个罩杯，成为热销商品。于是，维多利亚的秘密又将这款文胸的畅销颜色和图案用在了非聚拢型的款式上，藉此带动销量。市调机构Lazard的分析师詹妮佛•戴维斯说：“他们在产品的再设计上做得十分出色。” |
Re-create best-sellers Victoria's Secret knows how to exploit a hit. Its Miraculous bra, which adds two cup sizes to the wearer, became a best-seller. The company then used the bra's popular colors and patterns to drive sales in non-push-up styles. "They have done a great job reinventing," says Lazard analyst Jennifer Davis. |
