汽车“新”闻9大招牌菜

“Y世代”车主

    《“Y世代”有望改变购车体验》——汽车最新资讯网站WardsAuto，2012年2月4日

    1992年“Y世代”这个词刚造出来的时候，它指的是1977年到1994年出生的人。此后，“Y世代”就成了营销人员津津乐道的热门词汇。10年前，丰田公司甚至专门为Y世代出生的年轻人成立了一个品牌——Scion，这个品牌的特点就是价格低、造型时尚，方便个性化改装。Scion虽然获得了成功，但人们对它的各款车型也是毁誉参半。可以想见，所谓的“Y世代”年轻人都是热衷科技、以家庭为中心，以成就为取向的，而且渴望获得别人的关注。据WardsAuto的说法，他们也是有望改变购车体验的一代人，因为超过60%的Y世代人表示，他们不愿意去经销商的展厅。这就是他们和我们这些中老年人的区别吗？

A new generation of drivers

    "Gen Y Expected to Change Car-Buying Experience" --WardsAuto 02/04/12

    The term "Gen Y" applied to people born between 1977 and 1994 appeared for the first time in 1992, and marketers have been trying to get their arms around it ever since. A decade ago, Toyota even created a car brand for them -- Scion -- which featured low prices, funky designs, and lots of opportunities for customization. Its success has been mixed. Supposedly, Gen Y'ers are tech-savvy, family-centric, achievement oriented -- and crave attention. According to Ward's they are going to change the car-buying experience because more than 60% say they are reluctant to go to a dealership. So that makes them different from the rest of us?