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大卫挑战巨人:3家小公司vs.大品牌

大卫挑战巨人:3家小公司vs.大品牌

Elaine Pofeldt 2012-03-01
更靠谱的临时工。友好的PDF文档。可口的婴儿食品。且看三家小公司如何跟庞大的竞争对手展开正面交锋,从市场上分得一杯羹。

    中庭劳务(Atrium staffing)vs. 万宝盛华(Manpower)

    挑战:临时工就像财富争夺战中的士兵。如何留住他们,让他们对公司忠心耿耿?

    他们的故事:劳务派遣业在经济大衰退中得到了蓬勃发展。但有很多劳务公司开销巨大,因为他们必须不断地招收新的派遣人员——那些优秀的派遣人员一旦找到更赚钱的地方就会跳槽。中庭祭出了什么法宝?答案就是给员工加派福利。譬如,这家总部位于纽约的公司除了支持美国的401(K)退休金计划外,一旦员工的累计工作时长达到1,100个小时,公司还会再给他涉及一套比肩大型企业的医疗保险计划。42岁的创始人兼首席执行官丽贝卡•塞尼称,中庭劳务已经另外在波士顿、旧金山等七座城市设立了办事处,去年的营业额高达1亿美元,盈利可观,她期望今年营收将至少能增长15%。她最喜欢的一句格言是:“员工流失就像轮胎泄了气,需要花些时间才能解决问题。”

 

    Atrium staffing vs. Manpower

    The challenge: Temps are like soldiers of fortune. How do you get them to stay put and remain loyal?

    What they did: The temporary-staffing industry has boomed in the recession. But many agencies spend a fortune because they continually have to recruit new temps -- their best workers leave once they find a place where they can make more money. Atrium's epiphany? Pay benefits. The New York firm has a 401(k) plan, for example, and there's a corporate-style medical plan for workers once they log 1,100 hours. Founder and CEO Rebecca Cenni, 42, says the company, which has seven other offices in cities like Boston and San Francisco, had revenue of $100 million last year, is profitable, and expects sales to jump at least 15% this year. One of her favorite sayings: "Turnover is like having a flat tire. It takes time to fix it."

 

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