汉堡王：船大难掉头

    6. 巴西人的加入：巴西的管理人员加入公司就能让人们相信汉堡王在巴西的餐厅数量将超过麦当劳吗？

    7. 美国国内快餐店相关业务的增长：美国的快餐行业市场在不断发展？或许如此，但发展的动力肯定不是来自汉堡王这种举步维艰的老牌连锁店。休闲式快餐店才是美国快餐店相关业务发展的动力。

    8. 有所改善的特许经营关系：很明显，新的管理团队得到了特许经营人的认可，但与此同时，在近期对餐饮公司Carol Restaurant Group的再许可交易中，公司新东家似乎并未让20个州的特许经营权人满意。

    9. 强大的管理团队：尽管阿克曼在报告中信誓旦旦，但我们还是不由的怀疑，他在报告中提到的团队是否已经做好了一切准备，接受汉堡王所面临的种种挑战，尤其是在竞争最为激烈的美国市场。

    10. 交易的艺术：从阿克曼代表公司所作的报告来看，汉堡王团队的嘴上功夫不容乐观。未来几个月，他们需要快速掌握、磨练这些技能。

    译者：阿龙/汪皓

    6. THE BRAZILIAN CONNECTION: The presence of Brazilian management professionals on the team somehow lends credence to the notion that BK could have more stores than MCD in Brazil?

    7. DOMESTIC QSR GROWTH: The QSR market in the USA is growing? That may be true but that growth is not coming from tired old chains like Burger King. Quick casual is the growth engine of QSR.

    8. IMPROVED FRANCHISEE RELATIONS: The franchisees apparently like the new management team but, at the same time, the new owners did not exactly take care of franchisees in 20 states with the recent refranchising deal by Carol Restaurant Group (TAST).

    9. STRONG MANAGEMENT: Despite this claim, we are unsure that the team outlined in Ackman's presentation is best-equipped to overcome the challenges BK faces, particularly in the uber-competitive U.S. market

    10. THE ART OF A DEAL: The fact that Bill Ackman gave the presentation on behalf of a company does not bode well for the storytelling capabilities of BK's team. They will need to hone those skills rapidly over the coming months!