奔驰、宝马决战小型车
ALEX TAYLOR III
2012-07-16
奔驰和宝马两大顶级德系品牌为了争夺新的细分市场正在展开针锋相对的竞争，不过从目前来看，两者各有千秋，一时还很难分出胜负。
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3.单车收益 梅塞德斯-奔驰的产品线主要向高端倾斜。无论是CL级、SL级还是别的车型，只要挂上三叉星的车标，基本都要比竞争品牌的同级车贵好几千美元。在奔驰AMG和它的黑色版的帮助下，梅塞德斯-奔驰的平均每车收益为53,000美元。宝马3系的流行则压低了宝马的每车收益——宝马的每车收益为47,400美元。反正不管怎样，奔驰和宝马的经销商们都已经心满意足了。 优势方：梅塞德斯-奔驰 |
3. Revenue per vehicle Mercedes' product line skews to the upper end -- all those CLs and SLs -- and the three-pointed star traditionally commands a premium of several thousand dollars over competing brands. Its AMG and Black Edition (above) cars help raise its average revenue per unit to $53,000. The popularity of the 3-series weighs down BMW. $47,400 is the average revenue per unit. Either way, both brands' dealers are happy campers. Advantage:Mercedes-Benz |
