奔驰、宝马决战小型车
ALEX TAYLOR III
2012-07-16
奔驰和宝马两大顶级德系品牌为了争夺新的细分市场正在展开针锋相对的竞争，不过从目前来看，两者各有千秋，一时还很难分出胜负。
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4.增长：增值车型 宝马X1等派生车型给宝马的增长带来了不小的推动力。X1是在宝马1系（上图）的基础上衍生出的一款跨界车。梅塞德斯的增长则主要来自它的核心车型——C级、E级和S级。这一点令人印象深刻，不过伯恩斯坦研究公司（Bernstein Research）的分析师们认为，如此依赖核心车型，表明了奔驰存在缺乏想象力的毛病。这也迫使奔驰不得不花更大的力气推动销量，出台各种激励手段，而且开始依赖出租车公司等批量客户。 优势方：宝马 |
4. Growth: Incremental Models BMW's growth has been driven by spinoff models like the X1 -- a crossover derivative of the popular 1-series (above). Mercedes gets its growth from its core models -- C-class, E-class, S-class. That's impressive, but analysts at Bernstein Research believe that focus shows a lack of imagination and has forced Mercedes to push sales harder with incentives and deliveries to fleets like taxi companies. Advantage:BMW |
