奔驰、宝马决战小型车
8.美国市场的表现 到目前为止,奔驰在美国保持着微弱的领先优势。今年6月,奔驰在美国的销量为22,231台,比2011年6月提高了7.6%。从年初至今,奔驰的总销量达到128,595台,比去年上涨了15.9%,也创下了有史以来的最高纪录。奔驰的C级、E级(上图)和M级都是非常热门的产品。宝马品牌车辆今年6月的销量只比去年增长了0.4%,为21,725台。从年初至今,在宝马5系的带动下,宝马的总销量比去年同期上涨了11.3%,达到126,504台。总之,到了今年的12月,双方的年销量数据可能会非常接近。 优势方:奔驰微弱领先 |
8. U.S. performance To date, Mercedes has a slight lead. Benz models posted June sales of 22,231, a 7.6 % improvement over June 2011, delivering a year-to-date total of 128,595, up 15.9% and an all-time high. The C-, E- (above) and M-Class model lines were the hot performers. Sales of BMW brand vehicles, last year's volume leader, increased 0.4% in June for a total of 21,725. Year to date, the BMW brand is up 11.3% on sales of 126,504, led by the 5 series. Expect to see a photo finish in December. Advantage:Mercedes by a nose |