服饰行业8大经典败笔

彭尼百货的女生T恤衫

    去年夏天，彭尼百货（JC Penney）针对7到16岁的女生推出了一款T恤衫，上面写着“我是萌妹子，作业哥代劳。”这让消费者非常生气。网民在社会行动网站Change.org上要求这家公司“停止向女孩销售带有性别歧视信息的衣服。”

    此外，还有些消费者向彭尼百货时任首席执行官写了一封请愿书，称：“彭尼百货打着‘卖萌’的幌子，其实所销售的产品是在鼓励女孩重外貌而轻头脑；把家庭作业留给男孩，自己去盲目追捧贾斯汀•比伯之流的明星。”之后，公司道歉，并将这款T恤下架。

JC Penney's girls' tees

    Last summer JC Penney introduced a T-shirt, targeting girls 7 to 16, with the slogan "I'm too pretty to do homework so my brother has to do it for me." Shoppers were livid. On Change.org, critics asked the company to "stop selling clothing with sexist messages for girls."

    Others targeted JC Penney's then-chief executive with a petition that read: "Under the guise of being 'cute,' JC Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber." The company apologized and removed the shirt from stores.