服饰行业8大经典败笔
耐克公司的 Air Bakin 1997年,耐克公司推出了一款篮球鞋“Air Bakin”,球鞋采用了常见的火焰设计。但穆斯林信徒确认为,球鞋上的火焰像是阿拉伯文字中的“阿拉”。 因此,这款篮球鞋推出后不久,美国伊斯兰关系理事会(Council on American Islamic Relations,CAIR)便发表声明,对这款产品大加谴责。耐克公司曾尝试用织物补丁和红色装饰物来掩盖火焰符号,但未能成功,之后CAIR主席威胁要发动全球信徒抵制耐克产品。最终,耐克召回了38,000双“Air Bakin”篮球鞋,并向伊斯兰群体道歉,还为弗吉尼亚州福尔斯彻奇的伊斯兰青年组织以及其他社区捐建了运动场地。 |
Nike's Air Bakin In 1997 Nike released the "Air Bakin," a basketball sneaker that featured a generic, flame-like design. But to some followers of Islam, the flame resembled the word "Allah" when written in Arabic script. Soon after its launch, the Council on American Islamic Relations released statements condemning the shoe. After Nike made a failed attempt to conceal the emblem--by covering it with a fabric patch and red paint-- CAIR's president threatened a boycott against Nike products worldwide. Nike eventually recalled 38,000 pairs of the shoe, apologized to the Muslim community, and built playgrounds for Islamic youth organizations in Falls Church, VA and other communities. |