服饰行业8大经典败笔

茵宝公司的“Zyklon”

    纳粹毒气室被永久关闭几十年后，1999年，英国体育用品制造商茵宝公司将一款训练用鞋命名为“Zyklon”，再次勾起了人们的悲惨回忆。当然，茵宝公司之所以选择“Zyklon”，是取它的德语涵义——“旋风”，而不是被纳粹德国用作致命毒药的杀虫剂齐克隆B（Zyklon B）。

    在写给茵宝公司的信中，西蒙•维森塔尔中心（the Simon Wiesenthal Center）的希蒙•塞缪尔斯称：“如此厚颜无耻地利用大屠杀是对遇难者和幸存者的侮辱。”之后，茵宝公司召回了这款运动鞋。

    译者：刘进龙/汪皓

Umbro's "Zyklon"

    Decades after the Nazi gas chambers were shut down for good, English sportswear manufacturer Umbro reignited bad memories when it named a training sneaker "Zyklon" in 1999. Umbro chose the name for its German meaning -- "cyclone"-- not Zyklon B, the insecticide used by the Nazis as a lethal poison.

    In a letter to Umbro, Dr. Shimon Samuels of the Simon Wiesenthal Center said its "outrageous misuse of the Holocaust is an insult to its victims and survivors." Umbro later recalled the sneaker.