亚马逊靠什么称霸平板电脑市场

硬件功能同样以消费者为中心

    亚马逊将Kindle Fire定位成一种内容渠道服务，而不是单纯的硬件产品，但其硬件配置也并不是人们的笑柄。亚马逊关注消费者需求的理念体现在了Kindle Fire HD的功能特性上：消费者希望得到更好的视觉体验，因此有了1280×800的高清分辨率；消费者希望在更复杂的光照条件下观看电影、阅读和玩游戏，因此有了偏振滤波器和防眩光技术【据《消费者报告》（Consumer Reports）初步审查，该技术得到显著改善】；为了更好的Wi-Fi体验有了双天线；为了进行Skype通话而有了前置摄像头；为了更好的音频效果而采用了杜比数字技术双扬声器设计（这给《消费者报告》留下深刻印象，称之为“我们从7英寸平板上获得的最佳体验，其中包括双扬声器令人惊奇的立体声分离度，它们相隔只有数英寸”）。

吸引家庭用户的功能

    Kindle Fire HD所具备的家长控制功能容易被人忽视，但说到这类设备的过度使用，各个年龄段的用户均都在这样的问题。只要看过孩子们凭借直觉操作平板电脑的动作，你就知道这是些强大的设备。使用平板电脑消费媒体内容，并赋予其控制设备使用的功能，这是亚马逊所采取的明智策略，再次证明该公司了解、并能及时满足消费者的需求。

    平板电脑大战快点打响吧！

    译者：王灿均

Hardware features are customer-centric too

    Amazon positions the Kindle Fire as a service for content delivery, rather than a pure hardware play, but its hardware isn't something to laugh off. The honing of customer focus is reflected in the features of the Kindle Fire HD. Customers want it to look great, hence the 1280x800 HD display. They want to watch movies read, and play games in challenging lighting conditions (hence the polarizing filter and anti-glare technology, which has shown to be a notable improvement according to a preliminary review by Consumer Reports; dual antenna for better Wi-Fi; a front-facing camera for Skype calls; and dual speakers with Dolby Digital sound for improved audio which impressed Consumer Reports, calling it "the best we've heard from a 7-inch tablet, including surprisingly distinct stereo separation for speakers that are only a few inches apart."

Features appeal to large buying segments: families

    The parental control features in the Kindle Fire HD are easy to overlook, but speak to the surfeit of uses of these devices have across age groups. Anyone who has seen the intuitive action children take with tablets knows they are powerful devices. Media consumption and the ability to regulate its use is a very smart tactic by Amazon, showing again it comprehends and anticipates its customer's needs.

    Let the tablet wars begin!