捍卫自主权：被可口可乐收购之后
《财富》
2012-09-19
全球饮料巨头可口可乐收购Honest Tea一年后，这家有机茶公司的首席执行官回顾起这宗交易时表示并不后悔，但由于双方理念不同，有时沟通非常艰难，在一些问题上甚至存在原则性分歧。尽管如此，Honest Tea依然不肯让步。
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问题是，一家小型绿色公司在加入一家集团企业受益的同时，能否有足够的经营自主权，保留其核心价值观和顾客。戈曼认为可以做到，但也承认如今Honest Tea的前景已经与可口可乐绑在了一起。 像可口可乐这样的公司规模庞大，富有而复杂。戈曼说：“我们当然十分希望看到整个公司都能取得成功，因为我们也是其中的一分子。” 译者：早稻米 |
The question is whether a little green company can benefit from being part of a major conglomerate but still operate autonomously enough to keep its core values and customers. Goldman thinks it can, although he admits, Honest Tea's livelihood is tied up with Coke's now. Companies like Coke are big, rich, and complicated. "We certainly have a strong interest in seeing the overall company succeed because we're part of it," Goldman says. |
