中国有望打造新一代电视机

    冰激凌智屏当然可以迎合不断改变的电视观看口味，因为它还拥有音乐下载和互联网应用等功能选项。但它依然需要与某种云服务连接在一起。否则的话，它就只是一个没有调谐器的屏幕而已。郝义指出：“在全球范围内推出这种产品将非常困难，因为它是一款基于安卓操作系统的产品。与智能手机制造商不同，我们不想在没有内容的情况下就把它推向国际市场。”

    冰激凌智屏这类产品进一步显示，中国电视机制造商已经克服了它们之前存在的老问题：难以对不断变化的趋势作出反应，难以适应不断演变的市场。这一点，再加上持续降低的电视市场进入壁垒，为中国电视制造商提供了一个过去不存在的机会，有望帮助TCL公司成功地弥合其国际业务。隶属于NPD集团的专业显示器市场调查机构Display Search提供的数据显示，TCL公司只差一步就能进入世界五大电视制造商之列。

    “就技术研发而言，中国电视机制造商现在已追赶上来了，中国品牌过去推出一项新技术往往需要花费数年时间，”DisplaySearch北美电视研究项目主管保罗•盖格农表示。“在市场推广领域，它们依然处于落后地位。如果它们能够解决这个问题，它们非常有望做大海外市场。”

    译者 任文科

    The device certainly could appeal to the changing tastes in viewing TV, as it also has options for music downloads and Internet applications. But it still requires a connection to a cloud service, or else it is just a screen without a tuner. "It would be difficult to launch this one product for the world, because it is Android-based we don't want to bring it empty like you can with a smartphone," noted Yi.

    Products such as the Ice Screen further suggest that the Chinese TV makers have overcome a prior issue of reacting to changing trends and trying to adapt to evolving markets. This, coupled with the continued low barrier of entry for TV makers, has presented an opportunity that hasn't existed in the past, and which could help TCL – which now ranks just outside the top five makers of sets according to NPD Groups' Display Search – successfully bridge its business internationally.

    "The Chinese set makers are doing their job catching up in technical development that typically took the Chinese brands a years to roll out," says Paul Gagnon, director of North America TV Research at DisplaySearch. "They still lag in promoting marketing. If they can figure that out, they would have a real chance to make it big overseas."