Facebook大战谷歌：硝烟再起

    数字营销咨询公司eMarketer最近的报告显示，Facebook和谷歌今年的展示广告收入都将有所增长。谷歌增长速度稍快，展示广告的市场占有率从去年的13.5%增加到了今年的15.4%，Facebook则从去年的14.1%提高到今年的14.4%。eMarkerer预计，到2014年，谷歌将会占有21.2%的市场，而Facebook则是15.5%。

    通过推出广告竞价系统和上周开始测试的移动广告网络等一系列举措，Facebook可以在市场上分到更大的蛋糕。如今Facebook也开始认真对待搜索广告市场。这些举措有助于Facebook股票的上涨，使得它的股票估值合理而有吸引力。不过要想让股价持续好转，就意味着Facebook要继续深入谷歌的核心业务。

    因此，谷歌和Facebook的斗争并未结束。Facebook已经把这差强人意的一年和失败的首次公开募股抛到脑后。接来下，硅谷最有趣的一件事，想必就是Facebook和谷歌新一轮的竞争了。

    译者：严匡正

    According to a recent report from eMarketer, both Facebook and Google will see display-ad revenue grow this year, although Google will grow faster to 15.4% of the display-ad market from 13.5% last year. Facebook will grow to 14.4% of the market from 14.1% last year. By 2014, eMarketer estimates, Google will control 21.2% of the market and Facebook 15.5%.

    But efforts like Facebook Exchange and the mobile ad network the company began testing last week could give Facebook a bigger piece of the pie. And now it's getting serious about search ads as well. Taken together, these initiatives help support the Facebook bulls who say the stock is attractively priced right now. But turning its stock price around will mean moving deeper into Google's home turf.

    So the Google-Facebook rivalry isn't going away. As Facebook puts its not-so-stellar year behind it -- its bruising IPO with it -- the most interesting story in the Valley may be this renewed rivalry.