大学课堂社交媒体教学滞后

    从COM 400毕业的学生充分感受到了社交媒体教育在就业市场给他们带来的优势。去年春天，艾米丽•马希尔发微博称：“面试的时候，我跟其他人相比有巨大的优势，因为我获得了@HootSuite_U认证！#NewhouseSM4 @DR4WARD。”艾米丽的社交媒体技能帮助她在美国国家广播公司新闻社（NBC News）旗下的WETM-TV获得了一份电视记者的实习工作，并且在一家首饰零售商店获得了一个全职职位——社交媒体总监。沃德称：“学会如何明智地使用社交媒体，给了雇主聘用你的理由。帮助个人与机构有效管理数字与社交平台，发挥它们的优势，将会成为增长最为迅速的一个职业领域。”

    本文作者瑞恩•霍恩莫斯（@invoker）是HootSuite网站的CEO。该网站是一个社交媒体管理系统，已有500万用户，其中包括《财富》百强公司中的79家。霍恩莫斯每天接触Facebook、Twitter、LinkedIn和其他全球最大的社交网络，对社交媒体与大企业之间的交叉领域有独到的见解。

    翻译：刘进龙/汪皓

    His COM 400 grads have already seen the benefits of social media education in the job market. "I was at a huge advantage in a job interview bc i was @HootSuite_U certified! #NewhouseSM4 @DR4WARD," tweeted Emily Maher last spring, whose social media skills helped earn a TV reporting internship with NBC News affiliate WETM-TV in New York and a paid position as social media director of a retail jewelry outlet. "Learning how to use social media smartly gives employers a reason to hire," Ward says. "Helping individuals and organizations harness digital and social communication to their advantage will become one of the fastest growth segments."

    Ryan Holmes (@invoker) is the CEO of HootSuite, a social media management system with nearly five million users, including 79 of the Fortune 100 companies. In the trenches everyday with Facebook, Twitter, LinkedIn and the world's largest social networks, Holmes has a unique view on the intersection of social media and big business.