10大最具影响力的女企业家

杰西卡•布彻

年龄：34岁

公司：互动技术公司Blippar

创办时间：2010年

    Blippar允许用户在智能手机拍摄的照片上进行互动式现实增强（AR）应用。比如，给雀巢Kit-Kat奇巧巧克力棒的海报拍一张照，就会变成一项用户选择调查。像耐克（Nike, 财富500强公司）、联合利华（Unilever）和梅赛德斯（Mercedes）等公司已纷纷登陆现实增强平台，看好它对移动屏幕上二维图像的灵活应用，这些公司付费开发并积极推动“拍照”应用。布彻期待她的发明将改变消费者与现实世界互动的方式。最近，Blippar推出了美宝莲（Maybelline）互动体验软件，邀请粉丝们拍下媒体广告，然后在自己手机上虚拟“试涂”40种新指甲油。

    这家公司在伦敦和纽约都开设了办公室，还没有宣布进行首轮融资，但今年早些时候已从高通（Qualcomm）旗下的风投公司Qualcomm Ventures获得了种子投资，具体金额没有透露。

Jessica Butcher

Age: 34

Company: Blippar

Founded: 2010

    Blippar allows users to add interactive augmented reality layers to pictures you take on your smartphone (e.g. take a picture of a poster for Kit-Kat bars and it turns into a users choice poll). Companies like Nike (NKE, Fortune 500), Unilever (UL), and Mercedes -- who pay to develop and activate "blipps" -- have embraced the augmented reality platform and its ability to bring a 2D image to life on mobile screens. Butcher expects her invention to alter the way consumers interact with the physical world. (Blippar recently launched an interactive experience with Maybelline, inviting fans to "blipp" a press ad for a chance to virtually "try on" 40 new nail shades on their mobile device.)

    The company, which has offices in London and New York, has yet to announce its Series A round of funding, but it received an undisclosed amount of seed money from Qualcomm Ventures earlier this year.