10大最具影响力的女企业家

亚历克塞•冯•托贝尔

年龄：28岁

公司：LearnVest

创办时间：2009年

    2006年在摩根士丹利做交易员时，冯•托贝尔开始填写她的第一份401k计划，她意识到自己对个人理财的了解是那么少。她的很多女性朋友也有相似的状况——没有多少资源能吸引（或帮助）这些年轻女性。2008年在哈佛商学院时，冯•托贝尔休学创办了一家能解决这个问题的公司。

    这家公司从博客起步，如今已成为女性的理财工具。这家公司目前已经筹集了2,500万美元，并在今年推出了LearnVest Planning Services，将用户与理财规划师联系起来，详细提供从简单的预算到投资组合计划不等的服务。不同的服务打包价格介于89美元至599美元之间。事实上，冯•托贝尔旨在普及理财规划，让所有人都支付得起。“对自己的收入/资产制定一份计划，能给人毋庸置疑的安全感；能让人安然入睡，放手追寻自己的梦想，”她说。“我从根本上相信，理财规划不应成为一项奢侈品。”

Alexa Von Tobel

Age: 28

Company: LearnVest

Founded: 2009

    As a trader at Morgan Stanley in 2006, Von Tobel began filling out her first 401k and realized how little she knew about personal finance. Many of her girlfriends found themselves in similar positions -- and there were no resources that appealed (or helped) these young women. While at Harvard Business School in 2008, Von Tobel took a leave of absence to create a business that could address the issue.

    What started as a blog has become a financial tool for women. The company has raised $25 million and launched LearnVest Planning Services, which connects users with financial planners to map out anything from a simple budget to a portfolio plan, this year. Prices range from $89-$599 for the different service packages. Indeed, Von Tobel aims to democratize financial planning, so it's accessible to all. "Having a plan for your money gives you an undeniable feeling of security; it allows you to sleep through the night and go after your dreams," she says. "I fundamentally believe that financial planning should not be a luxury."