2012年度必读5大商业图书

5、《苹果解密》

亚当•拉辛斯基 著

    我知道这本书的作者是《财富》杂志（Fortune）的一位撰稿人，但我不能因此忽视它。这本书详尽介绍了史蒂夫•乔布斯将苹果（Apple）打造成为全球最具价值企业所使用的日常做法。（你知道吗，乔布斯每天都和苹果首席设计师乔纳森•伊夫一起共进午餐？）就算你离乔布斯还差十万八千里，也能从中悟出使自己公司价值倍增的生财之道。

    ——韦恩•哈尼什是高管培训公司Gazelles的首席执行官

    译者：项航

5.Inside Apple

By Adam Lashinsky

    I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL, Fortune 500) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.

    --Verne Harnish is the CEO of Gazelles Inc., an executive education firm.