小企业挑战大公司

Moguldom Media Group vs. 黑色娱乐电视台（维亚康姆）

    挑战目标：一家初创企业能否挑战历史悠久的品牌，在非洲裔美国人媒体市场中占得一席之地？

    创业故事：2006年，曾从事过律师助理的贾马林•马丁成立了以黑人为主要受众的八卦网站Bossip。当时，他惊奇地发现，专门针对24至40岁年轻非洲裔美国女性的媒体公司屈指可数。34岁的马丁说：“没人认为这个市场会蕴含巨大的机遇。”通过访谈提拉•班克斯等明星，以及一个适用于手机的平台，Bossip大获成功。很快，马丁又开设了另外五家生活类网站，包括针对新妈妈的MommyNoire和为音乐爱好者提供的Hip-Hop Wired。马丁着了魔似地研究网站用户的上网习惯，成功地积累了网站流量；另外，他还获得了宝洁（P&G，《财富》500强）和星巴克（Starbucks，《财富》500强）等大广告商们的青睐。他表示，目前公司共有员工45人，年收入达到110万美元。他的下一个目标是：创立一个全天候播放的视频频道。

Moguldom Media Group vs. BET (VIACOM)

    The challenge: Can a startup take on venerable brands to grab a share of the African-American media audience?

    What he did: When Jamarlin Martin launched the black-oriented gossip site Bossip in 2006, the former paralegal was surprised that so few media companies targeted younger (ages 24 to 40) African-American women. "I didn't see anyone saying this is a big opportunity," says Martin, 34. Thanks to dish on celebs like Tyra Banks and a mobile-friendly platform, Bossip took off. Martin soon spun out five other lifestyle sites, from MommyNoire (for new moms) to Hip-Hop Wired (for music lovers). Focusing on building traffic by obsessively studying the web-surfing habits of his readers, Martin snagged big advertisers likeP&G (PG, Fortune 500) and Starbucks (SBUX,Fortune 500). Today his 45-employee company generates revenue of $11 million a year, he says. Next: a 24/7 video channel.