迟来的爱：零售商拥抱WiFi
Verne Kopytoff
2012-12-18
顾客走进商店，看好商品，然后回家上网，按更优惠的价格买到心仪的商品。尽管实体店痛恨这种所谓的“展厅”现象，但顾客就是上帝，越来越多的商家开始迎合消费者的潮流，纷纷开始在店内提供WiFi。
|
例如，在很多情况下，顾客可以使用店内的网络更快地访问网络，查询那些网上可能缺货或断码的商品。他说，考虑到手机的巨大影响和提升销量的能力，零售商提供WiFi是具有商业意义的。 罗保说：“掌握更多信息的顾客在做出购买决定时更加放心，人们关于‘展厅现象’的传统观点是错误的。” 译者：严匡正 |
Shoppers can get a faster connection than their mobile carrier offers, in many cases, to check on items online that may be out of stock or unavailable in the correct size, for example. Given the huge influence of mobile and its ability to lift sales, it makes financial sense for retailers to offer Wi-Fi, he said. "More informed consumers are more confident in their purchasing decision," Lobaugh said. "Conventional wisdom about showrooming is wrong." |
