亚马逊携原创精品节目加入收视大战

    所有这些互联网电视节目制作方还面临着一大风险。目前它们能否获得像电视网收视评级这样的服务还不得而知，而只有这样它们才能真正变得有竞争力。不过它们也确实没有多少选择：随着它们的第二轮及第三轮播放的电视电影节目库变得日趋雷同，这些节目就有变成普通商品的危险。它们可选的路只有两条：要么支付大笔费用，和节目制作方签订独家发行合同，要么自己制作节目。走第二条路的话，它们至少能更多地掌控自己的命运。同时，通过聘用一流人才，它们无疑将成为传统电视业的强大对手。

    译者：清远

    There is a big risk element for all the Internet-TV producers. It's not yet known whether they will be able to attract anything approaching the kinds of ratings TV networks enjoy, and hence grow to be truly competitive. But they also have little choice: as their libraries of second- and third-run moves and TV shows grow increasingly similar to each other, they risk becoming commodities. They have to shell out one way or another: either by paying premiums for exclusive distribution contracts with studios, or by creating their own programming. By doing the latter, they are at least more in control of their own destinies. And by hiring top talent, they are clearly formidable competitors to the traditional TV business.