2012年最离谱的11项预测

日产聆风将大卖

    汽车销售卖的是感觉，而不是实实在在的东西。因此，成千上万辆日产（Nissan）聆风（Leaf）汽车待在美国各地的停车场中积灰也就不足为奇了。这种纯电力、外形像小甲虫一样的汽车是日产CEO卡洛斯•戈恩引以为豪的愿景，他曾预计2012年聆风车在美国销量将翻一番至20,000辆。

    这一销售目标被证明太过乐观。实际上，截至10月底，聆风车销量同比下降了16%。即便是继聆风最近令人眩目的广告攻势之后，日产要接近戈恩的销售目标也绝无可能。日产的一名高管在12月份表示，聆风策略“有一点点自大”。真是这样吗。

Nissan Leaf actually sells

    Car salesmen sell the sizzle, not the steak, so it's understandable why there are thousands of Nissan Leafs gathering dust across U.S. lots. The all-electric, bug-shaped car is the proud vision of Nissan CEO Carlos Ghosn's, who predicted U.S. Leaf sales would double to 20,000 in 2012.

    The sales target proved wildly optimistic. In fact, Leaf sales were actually down 16% from 2011 as of October, and even after the Leaf's recent glitzy ad campaign, there's no way Nissan gets even close to Ghosn's sales goal. A Nissan exec came out in December and called the Leaf strategy "a little bit arrogant." You don't say.