2012年最离谱的11项预测

JC Penney东山再起

    外界一度对JC Penney抱有很高的期望。新任CEO瑞恩•约翰逊带着掌管苹果零售网络的盛名于去年11月入主JC Penny，人们期待他将通过公平定价和清理店铺重整这家零售商。华尔街在2012年初曾经将该股推升至四年来的高点。

    但JC Penney积习难改。在执行新定价政策后仅6个月，JC Penney退回原有方式，在消费者表达不满之后，它重新推出清仓甩卖，并废除整月优惠特价。总之，由于新的策略并不奏效，JC Penney又改了回去。2012年，每个季度销售额都呈现下降，该股股价也大跌了43%。约翰逊距离他的目标将“Penney转变为美国最受欢迎的商店，句号”仍然非常遥远。

JC Penney comeback

    Expectations ran high for JC Penney. New CEO Ron Johnson of Apple retail fame took over last November and was supposed to turn around the retailer through a mix of fair pricing and cleaner stores. Wall Street pushed the stock up to a four-year high early in 2012.

    But it's hard to teach an old dog new tricks. Just six months after instituting new pricing, JC Penney retreated to its old ways, reintroducing "clearance" sales and scrapping "Month Long" deals after customers professed confusion. Bottom line, JC Penney changed because the strategy wasn't working. Sales have declined each quarter in 2012, and the stock has fallen by 43%. Johnson is eons away from his goal of turning Penney into "America's favorite store, period."