2012年最值得关注的汽车新闻
红与黑 回溯2012年的汽车业,我们发现,许多车企原本可以走上一马平川的康庄大道,但最后却由于人为因素,把坦途走成了“山路十八弯”。意外状况的确时有发生,但有些却是可以避免的。以下就是几个掌舵人走错路的例子。还有几个案例,则是他们在走上弯路后,又重回正轨。 |
Naughty and nice Tracking the year 2012 in autos reveals an unusual number of straightaways that were transformed into hairpins and switchbacks by human folly. Yes, stuff happens, but some stuff is more avoidable than others. Here are some notable instances where drivers behind the wheel failed to negotiate the curves -- and a couple of instances where, thank goodness, they did. |
预测未来的水晶球失灵之一 日产(Nissan)CEO卡洛斯高森2010年曾预测道,到2014年,日产将在全球卖出50万辆聆风(Leaf)电动车。目前日产离这个销量目标还差得很远。今年11月,高森本人也承认,即便2012年聆风在美国的销售目标只有20,000台,日产离这个目标也差得很远。事实上,它就算想追平2011年的9,674台的销量数据也不是件容易的事。 |
Cloudy crystal ball dept. #1 In 2010, CEO Carlos Ghosn predicted Nissan would be selling 500,000 Leafs worldwide by 2014. He has a lot of ground to make up. In November, Ghosn conceded that sales of the all-electric Leaf would not reach its far more modest U.S. goal of just 20,000 in 2012. In fact, it will struggle to match its 2011 total of 9,674. |
预测未来的水晶球失灵失灵之二 2010年初,菲亚特-克莱斯勒(Fiat-Chrysler)的CEO塞尔吉奥•马基奥尼曾表示,到2012年末,阿尔法罗密欧(Alfa Romeo)品牌将重新登陆美国市场,届时将推出一款中型轿车、一款运动旅行车和一款跨界车。到2011年9月,菲亚特-克莱斯勒官方表示,这三款车型的上市计划已经取消了,阿尔法罗密欧重新登陆美国的时间也将被推迟到2013年,而不是2012年。而且第一款在美国上市的车型将是4C跑车。但事实上,阿尔法罗密欧登陆美国的计划还是一拖再拖。今年9月,马基奥尼对经销商表示,阿尔法罗密欧的回归还将进一步推迟,第一款车型可能得等到2014年才能在美上市。 |
Cloudy crystal ball dept. #2 In early 2010, Fiat-Chrysler CEO Sergio Marchionne said Alfa Romeo would be relaunched in the U.S market by late 2012, with a mid-size sedan, a sport wagon, and a crossover. By September, 2011, officials were saying that plans for all three models had been scrapped; the Alfa brand would be reintroduced to the U.S. in 2013, not 2012; and the first model to reach these shores would be the 4C sports car. But delays continue to pile up: This fall, Marchionne told dealers that Alfa's return would be further postponed, and the first car would not be arriving until 2014. |