2012年最值得关注的汽车新闻
最大的销量悲剧 今年上市的道奇达特(Dodge Dart)可谓开局不利。11月份的销量比10月有所下跌,而且克莱斯勒已经积压了112天的存货。评测人员普遍认为,作为一款紧凑车型,道奇达特没有什么可向消费者推荐的亮点。克莱斯勒表示无须为此担心,这是一个选择的问题。克莱斯勒的一位发言人称:“我们只是还没弄清楚,顾客到底想要哪些配置。”不过到12月初,道奇达特的存货已经积压了40,000台,显然道奇达特也应像菲亚特500一样有所行动。克莱斯勒希望明年推出一款引擎马力更大的高性能R/T版本扭转颓势。 |
Biggest sales surprise: Not-so-good kind Launched this spring, Dodge's Dart has stumbled coming out of the gate. Sales fell in November from the month before, and Chrysler has accumulated a 112-day supply. Reviewers found little in the Dart to recommend to buyers shopping for a compact car. Not to worry, Chrysler says, it is a problem about choices: "We just haven't figured out what configurations our customers want," a spokesperson said. But with 40,000 unsold Darts on the ground at the beginning of December, Dart needs a Fiat-style reboot. It hopes to get one when a super-slick R/T model with a bigger engine arrives in the new year. |
底特律的坏消息之一 丰田(Toyota)一度曾是美国最大的汽车零售品牌。今年11月,丰田以87台的微弱优势击败雪佛兰,成为美国销量第二的汽车品牌(包括批量销售)。凯美瑞(Camry)作丰田最畅销的车型迎来了五年以来销量最大的一个月,而雪佛兰最畅销的Silverado皮卡却由于雪佛兰拿不出像竞争对手那样大的优惠而出现下跌。因此Silverado皮卡出现了139天的巨额存货积压,雪佛兰不得不在12月推出了姗姗来迟的现金优惠。 |
Bad news for Detroit For some time, Toyota (TM) has been the largest selling retail brand in America. In November,Toyota became the second-best-selling brand overall (fleet sales included) beating Chevrolet by 87 units. Sales of Camry, Toyota's best-selling model, enjoyed their best month in five years, while sales of the Silverado pickup, Chevy's most popular model, plunged when Chevy declined to match incentives offered by competitors. Left with huge inventories of unsold trucks, a 139-day supply, Chevy belatedly put some more cash on the hood in December. |
底特律的坏消息未完待续 美国最大的汽车残值评估机构ALG近日预测了22个汽车细分市场的2013款车型3年后的保值率,即其残值与销售价格的百分比,看看届时哪款车型最为保值。结果底特律没有一款车型上榜。本田和讴歌(Acura)成了主流和高级品牌中的赢家,而在所有上榜车型中,来自丰田的车型最多。就连一向被美国品牌垄断的皮卡领域,丰田的Dundra皮卡也打败了福特(Ford)F-150、雪佛兰Silverado和道奇Ram,成为最保值的皮卡。 |
More bad news for Detroit ALG, formerly Automobile Lease Guide, identified the 2013 models in each of 22 -- count 'em, 22 -- segments that are forecast to retain the highest percentage of their sticker price after three years of ownership. Not a single one came from the Detroit Three. Honda and Acura were the winning mainstream and premium brands, while Toyota had the highest number of top-ranked models. It even swept the pickup category, formerly an all-American segment, with Tundra beating out Ford F-150, Silverado, and Dodge Ram. |