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那些年,消费电子展红过的概念

那些年,消费电子展红过的概念

Kurt Wagner和JP Mangalindan 2013-01-11
每年的消费电子展总会冒出很多令人目眩神迷的新概念和新产品。尽管它们的起点是一样的,但最终的命运却各不相同。还记得当年的联网冰箱吗?说实话,我们也不记得了。但是4G网络和平板电脑却已经开始壮大。

    4、联网电视——表现平平

    联网电视的情况与交互电器一样,从网飞(Netflix)、Roku和Xbox Live上观看电影和表演固然很好,但是却无法通过应用和其他流媒体服务来吸引消费者。迈克奎维说,2012年联网电视在市场上泛滥——根据Strategy Analytics的统计,到2012年底,全球家庭中有超过1亿台智能电视——但是用户并没有跳出观看传统电视的习惯。也许传言中的苹果电视(是的,又是苹果)能让消费者相信他们可以用电视干一些看电影以外的事情。据说英特尔也有能力做到这一点。

    5、平板电脑——成功!

    去年,平板电脑制造商除去在屏幕上做文章之外,也更加敢于在外型上下功夫。联想(Lenovo)展示的IdeaPad Yoga是一台13英寸的笔记本,类似于超极本——换言之,屏幕张开后既轻又薄。瞧:这就是一台随时响应,功能齐全的平板电脑。尽管现在已经有多种平板电脑,而且它们几乎无处不在,麦克奎尔依然期待今年能有更多的试验品诞生。

    6、连接WiFi的照相机——表现平平

    用户总是希望能立刻分享自己的相片和视频。2012年,数码相机试着向安卓和iPhone取经。索尼(Sony)、HTC和诺基亚(Nokia)在消费电子展上推出了能连接WiFi的相机,向顾客口袋里的智能手机发出了挑战。它们的优点是画质更高,缺点是顾客得掏腰包购买一款和智能手机功能相同的产品。目前大家对此观点莫衷一是。对业余的拍照者而言,智能手机已经足够了。

    7、Windows 8——情况不明

    鉴于2012年是微软最后一次在消费电子展上发表主旨演讲,至少他们还是吸引了大家的眼球。微软的Windows 8操作系统支持触控界面,这个界面在Windows Phone上看起来非常像拼接式风格的地铁指示牌。尽管电脑制造商们希望去年秋天发布的Windows 8能够提振一路下滑的PC机销量,情况却未能如他们所愿。根据NPD集团的信息,PC机的节日期间的销量同比下降了11%。用户对操作系统也是褒贬不一。

    8、OLED电视——表现平平

    有机发光二极管简称OLED,在2012年的消费电子展上风靡一时——理应如此。高清画质配上4毫米厚的显示屏,对家庭观众来说可谓一次全新的体验。问题在于,没有人买得起。LG于本周宣布,其55英寸OLED屏幕将于3月发售,售价为惊人的12,000美元。

    4. Connected TV -- Not so much

    The same holds true for connected television, which is great for streaming movies or shows via the likes of Netflix (NFLX), Roku or Xbox Live, but has failed to engage consumers with apps or other streamed offerings. Connected TVs flooded the market in 2012 – more than 100 million smart TVs were in homes worldwide by the end of 2012 according to Strategy Analytics -- but consumers aren't expanding outside of traditional television watching, says McQuivey. Perhaps the rumored Apple television (yes, again) can convince consumers to use their TV for more than just movies. Intel is said to be working on such a device too.

    5. Tablets -- Bingo!

    Last year saw tablet-makers get even more daring with form factors beyond mere screen size. Lenovo unveiled the IdeaPad Yoga, a 13-inch laptop that resembled your typical ultrabook -- that is to say, thin and light -- until you flipped the screen back. Voila: a responsive, fully-functional tablet. While there have been plenty of tablet models that went absolutely nowhere, McQuivey expects even more experimentation this year.

    6. WiFi-Connected Cameras -- Not so much

    Instantly. That's how quickly users expect to share photos or videos. Digital cameras tried to learn a few things from Androids and iPhones in 2012. WiFi-capable cameras from Sony (SNE), HTC, and Nokia (among others) were unveiled at CES and provide competition for the smartphones already in consumers' pockets. The benefit is higher quality photos. The downside is opening your wallet for a product that does what your smartphone can already do. Reviews have so far been mixed. For the casual photographer, a smartphone does the trick.

    7. Windows 8 -- Jury's out

    Given 2012 was Microsoft's final appearance at CES as top keynoter, at least the company turned heads. Its Windows 8 operating system sports a touch-based interface, one that strongly resembles the tile-based Metro look in Windows Phone. Though PC makers had hoped Windows 8's launch last fall would boost slumping PC sales, that hasn't happened yet. According to the NPD Group, holiday PC sales fell 11% compared with the same period in 2011. Users have also had mixed experiences with the software.

    8. OLED Televisions -- Not so much

    Organic light-emitting diode televisions, or OLED, were all the rage at CES 2012 – and rightfully so. A high-quality picture coupled with a screen only 4 mm thick promised to offer a completely new experience for home viewers. The problem: no one can afford one. LG announced this week that its 55-inch OLED screen, which will be available in March, will cost a whopping $12,000.

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