苹果否认廉价iPhone传闻
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上周，关于苹果公司（Apple）的新闻都是《华尔街日报》（The Wall Street Journal）和彭博社（Bloomberg）关于它正在研发新款低价iPhone手机的报道。（当然，我们也希望苹果能这么做。）但现在，苹果全球市场营销高级副总裁菲尔•席勒却正式宣布，“廉价手机并不是公司产品未来发展的方向。” 席勒在接受一家中文报纸、上海《新闻晚报》（Evening News）采访时否定了廉价iPhone的传闻，同时表示，这么做与公司坚定的设计理念相悖。之后，文章被Next Web网站译为英文。他解释道：“苹果公司生产的每一款产品都只会考虑使用最佳的可行技术。其中包括生产线、Retina显示屏和一体成型设计，目的都是为了推出最出色的产品。”席勒还进一步表示，虽然苹果公司的市场份额在20%左右浮动，但公司利润却占到惊人的75%。 The Next Web网站指出，席勒语焉不详，只是表示“廉价智能手机”不会成为未来苹果产品的发展方向。这给自己留出了解释空间。席勒认为，一款“廉价的智能手机”应该是指低劣的次等品，苹果肯定不会生产这样的产品。库比蒂诺可能仍在研发一款价格更低的新iPhone手机，正如之前推出的iPad mini一样。只要它能够达到苹果的高标准，肯定能迎来问世的那一天。 译者：刘进龙/汪皓 |
As far as Apple news goes, the last week has been rife with reports from The Wall Street Journal and Bloomberg that the company is developing a new, cheaper iPhone. (Certainly, it's something weadvocated for.) But now, Apple SVP of Worldwide Marketing Phil Schiller has gone on the record as saying that such a device "will never be the future of Apple products." Interviewed by Chinese newspaper Shanghai Evening News, and translatedby The Next Web, Schiller nixes the idea, stating that doing so would be contradictory to the company's uncompromising design philosophy. "Every product that Apple creates, we consider using only the best technology available," he explained. "This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market." Schiller further said that even though Apple's (AAPL) market share may hover around 20% currently, the company owns a whopping 75% of the profit. As The Next Web points out, Schiller doesn't drill down into specifics, just that a "cheap smartphone" will never be the future of Apple products. That still leaves room for interpretation. Schiller suggests a "cheap smartphone" by nature is an poor, inferior product -- one Apple doesn't make. A new iPhone with a somewhat lower price target, just like the iPad mini before it, could still be in development over at Cupertino and very well see the light of day so long as it adheres to Apple's high standards. |
