底特律车展10大惊喜
2014款大切诺基 大切诺基(Jeep Grand Cherokee)近年来已赢得极大成功,但马尔乔内比绝大多数厂商都更善于独辟蹊径。他第三年就对这款车做了中期改款,而不是业内通行的第四年,而且大大超前市场的改款要求——毕竟2012年的销售比2011年还好。不光是外形大有提升,这款车还搭载了8速变速器,还可选装柴油引擎。不过这个战略不无风险。加速改款意味着分摊成本的时间缩短了,同时推高了每台车的总开销。 |
9. 2014 Jeep Grand Cherokee Going where few other automakers have gone before, Sergio Marchionne has taken the very successful Jeep Grand Cherokee and given it a mid-cycle facelift in three years instead of the usual four, and well before the market demanded changes -- 2012 sales were stronger than 2011's. More than its face is getting lifted. The Jeep gets its own eight-speed transmission and a diesel engine option. It is a dangerous strategy, though. Accelerating the design changes means amortizing the costs over a shorter time period and hiking the overhead on each individual unit. |