《苹果解密》作者独家解读苹果财报

    对此我们很难理解。苹果给自己的定位是挑战者，而非领跑者。苹果沉寂了太久，突然名声大振连自己也有些吃惊。公司始终相信自己比所有竞争对手都要优秀，这给了苹果坚持自己道路的自信，当然也有人说是自大。今天苹果似乎处于守势，不只是炫耀那些并没有我们想象中完美的产品，而是在更多地解释自己，这或许是好事。

    苹果“很饥饿”。虽然饱受质疑，但它正在奋起反击。未来的形势很有意思。（财富中文网）

    翻译：刘进龙/汪皓

    It's difficult for people to understand this, but Apple thinks of itself as an underdog, not a top dog. It was down for so long that the stratospheric rise caught Apple by surprise. It always believed it was better than the competition, which gave it the confidence—some would say arrogance—to go its own way. If Apple sounds a bit defensive today, explaining itself more than just showing its not-quite-as-perfect-as-we'd-hoped products, maybe it's a good thing.

    Apple is hungry. It is being doubted. It is fighting back. And it's fun to watch.