2013全球汽车高管面临大考
Alex Taylor III
2013-02-04
新的一年里，全球汽车巨头的高管将迎来诸多考验。消费者们捉摸不透的口味、市场的不确定性和宏观经济的种种变数都是汽车行业的高管们要面对的问题。
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马克•罗伊斯：通用汽车 作为通用汽车公司（GM）一位前总裁的儿子，罗伊斯在公司里总是特别引人瞩目。现在他再次成了大家关注的对象，因为他已被前董事长兼首席执行官艾德•惠塔克里任命为首选接班人，将在未来执掌大权。不过罗伊斯不会躺在功劳薄上。今年春天，他必须推出通用汽车最大的赚钱法宝——皮卡——并兑现自己的承诺，全力守住通用日益萎缩的市场份额。 |
2. Mark Reuss: General Motors As the son of a former GM (GM, Fortune 500) president, Reuss has always had an outsize profile at the company. Now he becomes a marked man for the second time, having been anointed by former chairman CEO Ed Whitacre as his favorite candidate to lead GM in the future. Reuss won't be resting on his laurels. This spring, he has to launch GM's big moneymakers -- its pickup trucks -- and make good on his pledge to shore up the automaker's incredibly shrinking market share. |
