2013全球汽车高管面临大考
Alex Taylor III
2013-02-04
新的一年里，全球汽车巨头的高管将迎来诸多考验。消费者们捉摸不透的口味、市场的不确定性和宏观经济的种种变数都是汽车行业的高管们要面对的问题。
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马尔乔内：菲亚特-克莱斯勒公司 1月份马尔乔内搞出了两个小小的轰动新闻：1）剃光了胡子；2）将阿尔法•罗密欧轿车的引擎称为“乡下发动机”（wop engines）。在行业大背景下，这两件事不值一提。更严格的业绩比较会让克莱斯勒（Chrysler）更难以宣称自己年销量创下新高，而马尔乔内可能会因欧洲缓慢的汽车业重组进程而分神。而且他还会不时和大众汽车（Volkswagen）打打嘴仗。 |
6. Sergio Marchionne: Fiat-Chrysler Marchionne created two small sensations in January by 1.) shaving off his beard and 2.) referring to the motors in Alfa Romeos as "wop engines." Small matters in the bigger picture. Tougher comparisons will make it harder for Chrysler to keep posting big year-over-year sales gains, while Marchionne is likely to be distracted by the leisurely restructuring of the auto industry in Europe. And then there's his on-again, off-again verbal jousting with Volkswagen.
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