2013全球汽车高管面临大考
Alex Taylor III
2013-02-04
新的一年里，全球汽车巨头的高管将迎来诸多考验。消费者们捉摸不透的口味、市场的不确定性和宏观经济的种种变数都是汽车行业的高管们要面对的问题。
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迪特尔•齐泽：梅赛德斯-奔驰公司 德国方面的消息人士称，齐泽将把自己董事长的合约延长至2016年末。这一做法更多的是押注未来，而不是对过去成就的回报。在欧洲销量下滑，在中国则面临更激烈的竞争，这些都让梅赛德斯的成绩大打折扣。因此，齐泽不得不奋力再战，要让奔驰登顶豪华车领军品牌的宝座，这是他曾承诺要在2020年实现的宏伟目标。 |
9. Dieter Zetsche: Mercedes-Benz German sources are saying that Zetsche will have his chairman's contract extended until the end of 2016. That's more of a bet on the future than reward for the past. Falling sales in Europe and stiffer competition in China have dented Mercedes results, and Zetsche will have to up his game to position the three-pointed star for luxury leadership that he has promised for 2020. |
