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中国国产智能手机能不能打进苹果自留地

中国国产智能手机能不能打进苹果自留地

Kurt Wagner 2013-02-18
中国是世界上最大的手机市场,理所当然也诞生了世界上最大的几家智能手机生产商。如今,它们已经不再满足于在国内市场上取得的成功,也想学习韩国的三星,去美国市场分一杯羹。

    众所周知,中国是手机增长的温床,尤其是智能手机。实际上,中国目前是世界上最大的智能手机市场。市场研究公司IDC的数据显示,去年中国占到全球智能手机出货量的26.5%。自然而然,这个国家也诞生了很多冉冉升起的手机制造商,因为庞大的手机增长使他们活力十足。市场研究公司Canalys的调查显示,全球五大智能手机制造商中的三家都来自中国,分别是华为(Huawei)、中兴(ZTE)和联想(Lenovo)。问题在于,中国国产智能手机取得的成功能否延续到美国市场?

    韩国手机制造商三星(Samsung)证明,亚洲供应商也能够在美国市场上赚钱。三星的Galaxy S III在国内外市场份额方面都成功击败了苹果(Apple)的iPhone(Galaxy S III的全球销量在2012年第三季度首次超越iPhone)。此外,这家公司进行了非常聪明的广告宣传活动,嘲笑那些排长队购买iPhone的人,证明苹果对美国消费者的掌控并非无懈可击。

    如果说最近举行的国际电子消费展(CES)有什么指示意义的话,那就是很多中国竞争对手将很快加入三星的行列。华为、中兴和另一家中国手机制造商TCL都宣布了在2013年进军美国手机市场的计划(中兴发言人表示,公司的产品线对外保密)。联想是该团体中唯一一家说不会在今年进军美国智能手机市场的公司。那么,中国国产智能手机能为我们带来什么?我们不妨仔细看看:

    手机:华为W1

    制造商:华为

    发布日期:2013年

    华为W1是该公司采用微软Windows 8操作系统的首款智能手机。虽然这款手机已经在国际消费电子展上亮相,但发布日期和电信运营商仍不得而知。与竞争对手相比,这款手机并不是非常轻薄(厚度接近10.2毫米),但外壳颜色多种多样,而且3G待机时间达到惊人的470个小时,接近20天。其他重要参数包括:4英寸触控屏,500万像素后置摄像头,30万像素前置摄像头,720P视频录制。

    手机:ONE TOUCH Idol Ultra

    制造商:TCL通讯

    发布日期:2013年

    TCL生产的阿尔卡特ONE TOUCH系列手机已经在几年前登陆美国市场。但2013年的智能手机系列拥有四款新品:ScribeHD、Idol Ultra、Idol和M'Pop。Idol Ultra被TCL定位为“最薄的智能手机”,厚度仅为6.45毫米(相比之下,iPhone 5为7.6毫米)。Ultra Idol也将采用谷歌安卓系统。其他重要参数包括:4.7英寸高清显示屏,800万后置摄像头,1080P视频录制。(财富中文网)

    译者:千牛絮

     It's no secret that China is a hotbed for mobile growth, particularly when it comes to smartphones. In fact, China is currently the top smartphone market in the world, accounting for 26.5% of all smartphone shipments last year, according to IDC. Not surprisingly, the country is home to a number of up-and-coming phone makers, energized by enormous mobile growth. Three of the world's top five smartphone manufacturers -- Huawei, ZTE and Lenovo -- are from China, according to research from Canalys. The question is, can Chinese smartphone success translate to the U.S.?

    Korean phone maker Samsung is proving Asian suppliers can find the U.S. profitable. Samsung's Galaxy S III is successfully fighting Apple's (AAPL) iPhone for market share both domestically and abroad. (The S III outsold iPhones globally for the first time in the third quarter of 2012.) Plus, the company's clever advertising campaign mocking those waiting in long lines for the iPhone has proven that Apple's hold on American consumers isn't unassailable.

    If the most recent CES conference was any indication, Samsung will be joined shortly by numerous Chinese competitors. Huawei, ZTE and TCL, another Chinese phone maker, have all announced plans to bring phones to U.S. markets in 2013. (ZTE is keeping its product lineup a mystery, according to a company spokesman.) Lenovo is the only member of the group which said that it would not be bringing a smartphone to the U.S. this year. So what can we expect from such devices? Here's a closer look:

    Phone: Huawei W1

    Maker: Huawei (pronounced WAH-way)

    Release Date: 2013

    The Huawei W1 is the company's first Microsoft (MSFT) Windows 8 smartphone, and while the phone made an appearance at CES, the release date and available carriers are still under wraps. The phone is not remarkably slim compared to competitors (nearly 10.2 mm), but it does come in a variety of colors and boasts a whopping 470 hours -- that's nearly 20 days -- of 3G standby time. Other key stats: 4-inch touch screen; 5.0 megapixel rear-facing camera; 0.3 megapixel front-facing camera; 720P video recording.

    Phone: ONE TOUCH Idol Ultra

    Maker: TCL Communication

    Release Date: 2013

    TCL makes Alcatel (ALU) ONE TOUCH devices that have already been in the U.S. market for years, but its 2013 smartphone lineup boasts four new devices: the ScribeHD, Idol Ultra, Idol, and M'Pop. The Idol Ultra is pegged by TCL as the "slimmest smartphone yet," coming in at 6.45 mm thick. (By comparison, the iPhone 5 is 7.6 mm thick.) The Ultra Idol will also be operating on a Google (GOOG) Android OS. Other key stats: 4.7-inch HD display; 8.0 megapixel rear-facing camera; 1080P video recording.

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