企业级软件改走亲民路线
Michael Lev-Ram
2013-02-25
企业软件优点多多，但易用性绝对排不上号。为了弥补这个短板，包括Adobe在内，众多成名已久的企业软件开发商纷纷放下身段，开始竞购消费级软件新创企业，务求贴近用户。
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Salesforce收购Manymoon 时间：2011年2月 原因：Manymoon是一款社会生产力和任务管理（类似数字化任务清单）工具，在谷歌应用市场（Google Apps Marketplace）上名列前茅。 整合方案：Salesforce利用这项技术开发了Do.com网站，向个人和企业用户提供任务管理服务。 风险：Salesforce一直在大肆收购。整合和维护这么多的新创企业想必非常头痛。 收购金额：（估计）2,500万3,500万美元 |
Salesforce buys Manymoon When: February 2011 Why: The social productivity and task management tool -- think digital to-do lists -- was one of the top apps on the Google Apps Marketplace. How it's being integrated: Salesforce(CRM) transformed the technology into an app called Do.com, which lets both consumers and companies track goals. Risk: Salesforce has been on an acquisition spree. Integrating and maintaining so many new startup teams could be troublesome. Amount: $25 million to $35 million (estimated) |
