企业级软件改走亲民路线
Michael Lev-Ram
2013-02-25
企业软件优点多多,但易用性绝对排不上号。为了弥补这个短板,包括Adobe在内,众多成名已久的企业软件开发商纷纷放下身段,开始竞购消费级软件新创企业,务求贴近用户。
奥多比收购Behance 时间:2012年12月 原因:Behance的在线产品主要面向摄影师等创意人员,已拥有超过100万忠心耿耿的会员。 整合方案:奥多比将Behance的社交功能融入自己的创意云中,这是一款面向创意人员的软件订阅服务。 风险:奥多比是创意软件业的翘楚,但在社交领域,它才刚刚上路。 收购金额:(估计)1亿至1.5亿美元 译者:项航 |
Adobe buys Behance When: December 2012 Why: Behance's online portfolios for creative types, such as photographers, developed a loyal following of more than 1 million members. How it's being integrated: Adobe(ADBE) will fold this site's social features into Creative Cloud, its subscription-based software service for creatives. Risk: Adobe is a powerhouse when it comes to design software, but it is still building its social features. Amount: $100 million to $150 million (estimated) |