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智能手表大战,黑马先拔头筹

智能手表大战,黑马先拔头筹

JP Mangalindan 2013-03-18
谷歌眼镜以及传闻中的苹果智能手表都千呼万唤不出来。但Pebble公司已经捷足先登,成功推出了高科技可佩戴式计算机。用户只需打开iPhone或Android手机的蓝牙,就能在Pebble智能手表上屏蔽来电、查看邮件和信息。收到邮件或短信的时候,Pebble会产生震动。尽管初战告捷,但它还需要到大众市场证明自己。

    调研公司福斯特(Forrester Research)分析师萨拉•罗特曼•艾普斯解释道:“Pebble击中了互联网的软肋:它支持Android系统,它开放源码,而且它源自Kickstarter。尽管这款产品初期已经获得了成功,艾普斯对于Pebble仍然持观望态度。Pebble激起了一些开发者和早期技术采用者的想象力,但这并不能保证它能在大众市场上获得广泛的成功。

    Pebble很有前途,不过评论家指出还有更多可能。加腾伯格写道:“智能手表等可佩戴式设备的关键在于,理解科技与时尚对消费者而言扮演的角色,提供独立的功能性,为消费者提供他们从智能手机等其它设备中无法获得的价值,同时接入更大的生态系统以扩展功能。”由于Pebble内置有加速计——与任天堂(Nintendo)Wii游戏机遥控器内的设备类似——这款智能手表有朝一日有望取代运动腕带。后者能追踪佩戴者的迈步数和燃烧卡路里量,捷波朗(Jawbone)的UP或耐克(Nike)颇受欢迎的Fuel Band都属于这类产品。

    米基科夫斯基认可市场的反馈,同时表示,自己正在夜以继日的为第三方开发者开发软件开发工具包。很快Pebble的用户,比如皮尔逊机场的那位老兄,就将能享受到上述功能。(财富中文网)

    译者:项航

    "Pebble hit the 'G-spot' of the Internet: It works with Android, it's open-source, and it came from Kickstarter," explains Sarah Rotman Epps, a Forrester Research analyst. Despite its early success, Epps is taking a wait-and-see approach with Pebble. Just because it's managed to spur the imaginations of some developers and early tech adopters doesn't guarantee Pebble broader, mass-market success.

    As promising as Pebble may be, critics point out that it could do more. "The key with wearable devices such as smartwatches will be understanding the role technology and fashion play for consumers, provide standalone functionality that provides value beyond what consumers can get from other devices such as their smartphones, and at the same time connect into larger ecosystems to extend functionality," notes Gartenberg. Because Pebble has a built-in accelerometer -- roughly the same kind of device found in Nintendo's (NTDOY) Wii Remote -- the smartwatch could one day supplant bracelets that track steps taken and calories burned likeJawbone's UP or Nike's (NKE) popular Fuel Band.

    Migicovsky acknowledges the feedback and says he is working around the clock on software development tools for third-party developers. Sometime soon Pebble users, like the one at Pearson Airport, will be able to do just that.

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