Klout新推品牌评分服务

    因为对各品牌而言，影响力总分不如反映在具体话题或领域影响力方面的得分，弗雷斯特调研公司（Forrester Research）分析师扎卡里•瑞斯•戴维斯表示，Klout大举瞄准品牌，尤其是深度分析方面，乃明智之举。瑞斯•戴维斯说：“Klout显然正在尝试完善它最初的单一分数制，转而提供关于个人在哪些具体领域具有影响力的细化信息。随着这项业务不断完善，它将带来强有力的变化。” （财富中文网）

    译者：项航

    Because aggregated influence scores on their own tend to be less useful to brands than scores that reflect influence in specific topics or areas of influence, Forrester Research (FORR) analyst Zachary Reiss-Davis, says Klout's expanded brand push, particularly into deep analytics, is a smart move. "Klout is clearly making an attempt to refine its original single-score offering into more granular information about the specific focused areas that individuals are influential in, and that will be a powerful change as that matures," he says.