诺华制药CEO：中国蕴藏大商机

    是的。在那些国家，许多药品都要老百姓自掏腰包。与此同时，想想中国的经济增长和它的巨大人口。我们已经把很多创新药品投放到了中国市场，许多需要这些药物的中国民众都会自掏腰包购买。

    非洲的情况如何？

    我认为非洲是下一个新兴市场。它也许不会在五年内就发展起来，但是我们必须开始在撒哈拉以南的非洲地区建立基础医疗设施，比如在尼日利亚和肯尼亚等国家。因为这些国家的经济年增长率达到了6%至7%，但他们的医疗基础设施还处在雏形阶段。但是这些国家将出现新兴的中产阶层。我认为在5到15年的时间里，非洲将为诺华公司提供重大的增长机会。

    你2007年加盟诺华公司以前，大部分职业生涯都在从事消费产品行业，包括在亨氏食品（J.J.Heinz）的几年。你对那些专业科技知识不足的商业领袖有什么建议吗？

    作为一个既非医疗专业人士，也不是科学家的人，同时又要管理一个科技型企业，的确是一项非常有意思的挑战。你必须了解足够的科学知识，才能知道应该听谁的，不该听谁的。我的建议是发挥自己的长项。我的长项是，能够看到行业之外的局势，了解世界的变化趋势，然后利用这个长项帮助公司明确定位。没有特定行业背景的人有时也有他的优势，因为他不会被很多内部的固有思维捆住手脚。

    译者：朴成奎

    Yes, it is. A lot of the drug payment in those countries is self-pay -- people paying out of their own pockets. At the same time, think about the economic growth in China and the absolute size of the population. We have many innovative drugs that we have launched in China that are freely paid for by many of the Chinese who will pay out-of-pocket because they want the drug.

    How about Africa?

    I see Africa as the next set of emerging markets. Probably not in the next five years, but we have to start building infrastructure now in sub-Saharan Africa, countries like Nigeria and Kenya, because those economies are growing at 6% to 7% per year. Their health care infrastructures are in their infancy. You're going to see an emerging middle class in those countries. In years five through 15, I see Africa as a tremendous growth opportunity for Novartis.

    Before joining Novartis in 2007, you'd spent most of your career in consumer products, including several years at H.J. Heinz (HNZ, Fortune 500). What's your advice to any leader who may not have the technical expertise of some of the people he works with?

    Not being a physician or a scientist and running a science-based organization is a very interesting challenge. You have to know enough about the science to know who to listen to and who not to listen to. The advice I would give is to play to your strengths. I had the advantage of being able to look at the landscape outside of this industry and understand how the world was changing, and then help to position the company in a way that could take advantage of that. Not coming from a particular industry sometimes has its advantages. You don't get caught up in a lot of the internal way of thinking.