Facebook手机应用给苹果的4点启示

    如果不擅长，千万不要勉强。苹果在许多领域相当精通——工业设计、优雅的界面、平板电脑——但事实是：社交网络从来就不是它的强项。iTunes社交服务应用Ping的失败就是个鲜明的例子，首先它的名字本身就不讨喜。虽然苹果目前允许Twitter和Facebook和iOS有限整合，但苹果接纳这两家公司——尤其是Facebook——的步伐还是太慢。扎克伯格暗示iOS系统最终将提供类似Android Home的体验。我们认为苹果需要进一步依靠Facebook。Home上的统一消息系统就是个挺新奇的点子，至少对热衷Facebook消息的用户而言是如此。

    稍稍放松一下。既然Home登陆iOS是众望所归，但为何现在会止步不前？苹果在iOS开发上的强势地位很可能是罪魁祸首。虽然扎克伯格向《财富》表示，Facebook与苹果关系良好，但他也提到，进行iOS开发时，必须与苹果配合。“我们很希望在iPhone上提供Home，但现在还做不到。”扎克伯格解释道。“我们将与苹果密切合作，一如既往地向用户提供最好的体验。看看那些热爱Facebook的用户吧，这些人每天要花五分之一的时间在手机上浏览Facebook。这些用户数量相当庞大。”

    不要忽略硬件。对于搭载Home的手机而言，社交网络Facebook是前沿和中心。这也可以理解——Home希望登陆尽可能多的Android智能手机。但即将推出的、预搭载了Home的宏达电手机看起来实在不够尖端。（很能说明问题的是：在公告中没有提到它的硬件参数。）老实说，一款在乏善可陈的硬件上运行的软件实在难以令人兴奋。我们的看法是：随着苹果开拓新的收入来源——尤其是在中国这样的市场，同时考虑推出低价iPhone机型，它应该保持自己一贯的对硬件的强调。因为在我们看来，宏达电手机过于普通的外形令Facebook错失了机会。（财富中文网）

    译者：项航

    If it's not your strong suit, look elsewhere. Apple is master of many things -- industrial design, elegant interfaces, tablets -- but let's face it: Social has never been one of them. One need look no further than the failed, awkwardly named iTunes social networking service Ping for proof. Although Apple now allows some degree of Twitter and Facebook integration, the company was slow to embrace the two companies -- particularly Facebook -- and Zuckerberg hints the Home experience on Android will eventually come to iOS. We think Apple could do with leaning on Facebook even further. A unified messaging system like the one Home sports is a novel idea, at least for avid Messenger users.

    Relax -- just a little bit. A Home-like experience for iOS would likely be great for users who want it, but why the hold-up? Apple's tight reigns over iOS development is likely the culprit. Though Zuckerberg told Fortune Facebook has a good relationship with Apple, he also suggested when it comes to iOS development, you really need to work with them. "We'd love to offer this on iPhone, and we just can't today," he explained. "We will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook -- and just judging from the numbers, people are spending a fifth of their time in phones on Facebook. That's a lot of people."

    Don't commodify the hardware. With Home, the social network is front and center. That's understandable -- it wants to get on as many Android smartphones as possible. But the HTC handset that will launch with the app pre-loaded hardly looks cutting edge. (Very telling: No hardware features were given during the announcement.) And let's face it, it's hard to get excited over a piece of software running on ho-hum hardware. Our point being this: As Apple explores new revenue streams, particularly in areas like China, and mulls over more inexpensive iPhone models, it shouldn't treat its hardware with any less emphasis than it already does. Because for Facebook, HTC's average-seeming handset sounds to us like a missed opportunity.