扎克伯格：我们为什么不搞手机

    如果我们生产手机的话，而且假设卖的很好，能卖出去小几千万台，但是我们现在的服务对象有十亿人。所以即便我们开发了一部手机，有３,０００万人买它，那也只是我们现在服务人群的３%。我们不会完全转变公司的发展方向，去制造一个只对３%的现有用户有用的东西。另一个选项是推出一款应用，我们显然会走这条路。根据康姆斯科（ComScore）和相关公司的数据，大多数手机现在都安装了我们的应用，人们把２０%以上玩手机的时间都用在了Facebook应用。而且更重要的是，苹果应用商店里一半以上人气很高的应用都联上了Facebook。所以它也是一个平台。但它并不是一个操作系统，它上面并不运行代码，只是一个平台，它在体验上的深度更深。

    我们最基本的道路是，确定我们最多能提供多么丰富的体验，它不仅局限于构建一款应用，而是尽可能深地利用系统。

    《财富》：你们怎么做到这一点？

    扎克伯格：对于iOS来说，我们已经开始这样做了，做法就是与苹果公司合作。苹果充分控制着它的操作系统，我们则有联系控制、单一登录、应用商店、事件整合等。我们与苹果保持着很好的关系。Android和苹果则不一样，因为它是一个更加开放的平台。它在设计上就是这样的，因此任何应用都可以插入某种核心的功能插件。我们希望重新构思其中一些核心的东西。如果它们在所有Facebook支持的主题中，都能做到以人为本，不是更好吗。

    所以这就引出了我今天真正想展示的东西。它不是一款手机，也不是一个操作系统。我之所以在不同设备上向你展示，目的就是为了强调，它必须能够在用户希望的任何Android设备上运行。

    《财富》：我必须要想象一下，当初谷歌（Google）开发Android作为开源平台的时候，它们并不想要Facebook来做这些。

    扎克伯格：我不确定他们会做出什么反应。我们想把它做成一款软件，大家可以下载到手机上。Android的一个特点是，软件在每一款手机上都有点不一样，所以要想让这个软件在每一台手机上都能用，还需要做一些工作。首先，我们会只支持在五六款手机上进行下载。我认为，借助Android平台的开源性，谷歌在一两年内能做的事要比iPhone多很多。我们也乐于在iPhone上提供这个软件，但是今天还不行。而且我们会继续与苹果合作，在他们想要的范围内提供最好的体验。不过我认为很多真心喜欢Facebook的人——而且从数字上看，人们把五分之一使用手机的时间都花在了Facebook上。仅从这一点判断，衷心喜欢Facebook的人有很多。这一点可能真的会导致形势向那个方向发生颠覆性的变化。我们还得观察形势到底会如何发展。

    《财富》：Facebook上市已经快一年了。对于后IPO的Facebook，有哪些事是你想让全世界知道的？

    扎克伯格：很有意思。这段时间以来也发生了很多事，对吧？我们转型成了一家上市公司，同时我们也转型成了一家移动企业。向移动企业转型给公司带来的变化要大于上市的十倍。公司去年绝对大有改变，但我不认为这是因为上市的缘故。

    If you build a phone, and it goes well, it sells low tens of millions of units. I mean, we serve a billion people. So even if we built a phone and 30 million people bought it, which would be a wild success, that would be 3% of the people we serve. We are not going to totally rotate our company to build something that is only going to help out 3% of our people in a good case. The other kind of option is to build an app. We're obviously going to do that. We have an app, and it's on the vast majority of phones, and according to ComScore and these firms, more than 20% of time that is spent in an app is on Facebook. And then on top of that, more than half of the top-grossing apps in the app store are connected to Facebook. So it's also a platform. But it's not an operating system. It's not running code. It's a platform. It's deeper in the experience.

    Our basic approach has been, let's figure out how rich of an experience we can build that spans not just building an app but gets as deep into the system as we want.

    Fortune: How do you do that?

    Zuckerberg: For iOS we've already begun doing that, and the way to do that for Apple is, you work with Apple. They really control the operating system; we have contact control, single sign in, the app store, events integration, all that. We have a really good relationship with Apple. Android is different because it's a much more open platform. It's this system where it's designed so that any app can plug into certain core pieces of functionality. We wanted to start off trying to rethink some of those core things. How could these be better if, instead of the current system you have, they were people-centric in all the themes that Facebook stands for.

    So that kind of gets to what I want to show today. It's not a phone or an operating system, and the point of showing you on all of these different devices is that it runs on any Android devices that you want.

    Fortune: I have to imagine that when Google (GOOG) developed Android as an open platform, they didn't mean for Facebook to do this.

    Zuckerberg: I'm not sure how they're going to react. We're building this as software that you can download on to phones. One of the nits about Android is that the software [on each phone model] is a little different, so it took some work to make it work on every given phone. So to start, we are only going to support downloads on five or six phones. I think that Google has this opportunity in the next year or two to start doing the things that are way better than what can be done on iPhone through the openness of their platform. We'd love to offer this on iPhone, and we just can't today, and we will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook -- and just judging from the numbers, people are spending a fifth of their time in phones on Facebook, that's a lot of people. This could really tip things in that direction. We'll have to see how it plays out.

    Fortune: It's almost a year since Facebook's initial public offering. What do you want the world to know about how things have gone here post-IPO?

    Zuckerberg: It's interesting. There are a lot of things that have happened at the same time, right? We made this transition to being a public company, and at the same time we made this transition to being a mobile company. And the transition to being a mobile company had probably 10 times the difference on the company that anything about being public had. The company has definitely changed in the last year, but I don't think it's because we are now public.