史上10大最差车企掌门人盘点
9. 杰克•纳赛尔 福特汽车公司CEO 1999-2001年 纳赛尔决心重振福特公司,试图以通用电气(General Electric)的形象重新打造福特。他把公司重新定位为“消费者公司”,在沃尔沃、路虎等新品牌、经销商和废车场等领域斥资数十亿。与此同时,他实施了严格且不得人心的员工评级体系,以减少员工人数,提高生产效率。不幸的是,他在大衰退的前夕采取措施,还忘记了通用真正的主人是谁,由此铸下大错。而为了给他的疯狂并购收拾烂摊子,福特需要花费将近十年的时间。 |
9. Jac Nasser CEO, Ford Motor Co. 1999-2001 Determined to shake up Ford, Nasser tried to remake the automaker in the image of General Electric, redefining it as a consumer products company and investing billions in new brands like Volvo and Land Rover, dealerships, and junkyards. At the same time, he installed draconian and wildly unpopular employee-rating systems to reduce headcount and improve productivity. Unluckily for Nasser, he made his big moves on the eve of a deep recession and made the mistake of forgetting whose name was on the building. Ford would spend nearly a decade unwinding the residue from his acquisition spree. |