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十大归于尘土的汽车品牌

十大归于尘土的汽车品牌

Alex Taylor III 2013-04-22
它们曾经风光一时,然而它们的故事证明了一句话:没有什么永垂不朽——尤其在汽车行业。

2001年:普利茅斯

    1928年,普利茅斯(Plymouth)从老麦斯威尔(Maxwell)汽车公司的废墟之上冉冉升起。作为雪佛兰和福特的低价竞争者,普利茅斯在20世纪40至50年代取得了巨大的成功。然而,其母公司克莱斯勒(Chrysler)资产越来越不稳定,注定使它从20世纪70年代开始再也难以掩饰拙劣的企业战略。随着更多资源投入高利润的汽车生产线,比如道奇(Dodge)和克莱斯勒,普利茅斯汽车的生产线日渐萎缩,只剩下Neon、Voyager和Breeze三款车型,最终戴勒姆克莱斯勒公司还是终止了其业务。(财富中文网)

    译者:严匡正

2001: Plymouth

    Plymouth arose from the ashes of the old Maxwell car company in 1928 and enjoyed its greatest success in the 1940s and 1950s as a low-priced competitor to Chevrolet and Ford. The increasingly precarious finances of its Chrysler parent, however, doomed the brand to barely disguised versions of corporate designs, beginning in the late 1970s. As more resources were devoted to higher-margin Dodge and Chrysler lines, the line of Plymouth models shriveled to a handful (Neon, Voyager, Breeze) before the by-then DaimlerChrysler pulled the plug.

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