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十大归于尘土的汽车品牌

十大归于尘土的汽车品牌

Alex Taylor III 2013-04-22
它们曾经风光一时,然而它们的故事证明了一句话:没有什么永垂不朽——尤其在汽车行业。

2012年:迈巴赫

    梅赛德斯自2002年起开始了与劳斯莱斯(Rolls Royce)和宾利(Bentley)新款超豪华全新跑车的竞争,而这场迟来而又犹豫的尝试终于在去年宣告失败。迈巴赫(Maybachs)在加长的奔驰S系平台上生产,却比S系更加大气,看上去一如既往地适合中东的石油老板们。制造商鼓励车主坐在后座,让别人驾车,以更好地享受航空风格的可躺式座椅、震动坐垫和饮料冷柜。不过这一切都徒然无功,梅赛德斯选择的这个名字——迈巴赫——只有少数谙熟汽车界历史的人才会熟悉。据估计,2011年迈巴赫在美国仅卖出了38辆,在2012年又卖出50辆,最终在同年倒闭。

2012: Maybach

    Mercedes's belated and borderline cynical attempt to compete with new ultra-luxury all-new cars by Rolls Royce and Bentley began in 2002 and finally crashed last year. Based on a stretched S-class platform but significantly gaudier, Maybachs always seemed most suitable for ferrying Middle East oil sheiks. Owners were encouraged to ride in the rear -- the better to enjoy airline-style reclining seats, vibrating cushions, and beverage coolers -- and leave the driving to someone else. It didn't help that the Maybach name chosen by Mercedes was familiar only to a few automotive historians. It's estimated a mere 38 Maybachs were sold in the U.S. in 2011 and another 50 in 2012 as the brand closed down.

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