十大归于尘土的汽车品牌

2011年：水星

    埃德索尔•福特于1937年努力打破了通用汽车（GM）对中高端汽车市场的垄断地位，不过两年前，CEO艾伦•穆拉利让其一腔心血付之东流，直接原因就是穆拉利的“同一个福特”战略。由于缺乏对独特产品的投资，以及福特无法对该品牌进行合理定位，以招徕更加富裕和成熟的顾客，水星已经衰败了多年。它的终结意味着美国退休人员协会（AARP）的旗舰车大侯爵（Grand Marquis）的停产，也导致林肯-水星经销商被迫与以产量为目标的福特销售点合作。

2011: Mercury

    Edsel Ford's 1937 effort to crack General Motor's dominance of the upper-middle car market was finally euthanized by CEO Alan Mulally two years ago. The immediate cause of death was Mulally's One Ford strategy, but Mercury had foundered for years due to a lack of investment in unique products and Ford's (F, Fortune 500) inability to define the brand in a way that could connect it with more affluent, more mature customers. Its demise meant the end of the Grand Marquis, flagship car of the AARP, and it hurtled Lincoln-Mercury dealers into forced marriages with more volume-oriented Ford outlets.