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十大归于尘土的汽车品牌

十大归于尘土的汽车品牌

Alex Taylor III 2013-04-22
它们曾经风光一时,然而它们的故事证明了一句话:没有什么永垂不朽——尤其在汽车行业。

2010年:悍马

    悍马(Hummer)于1992作为民用版的多功能军车在市场上销售,并在六年后被通用汽车公司收购。通用汽车为悍马在尼基市场进行的营销活动,实在是不合时宜的冒险。H2和H3车型按时出现在通用的卡车生产平台上,不过它卡通式的设计、有限的实用性和车主的愚蠢限制了它的发展。油价上涨是压死悍马的最后一根稻草。2009年,通用汽车的政府关系部门毫不犹豫地决定:公司破产后,悍马将不再是一个核心品牌。将悍马出售给一家中国公司的努力宣告失败后,最后一辆巨轮悍马的生产日期定格在了2010年。

2010: Hummer

    First marketed in 1992 as a civilian version of the military's Humvee, the Hummer fell into GM's hands six years later. It was an ill-timed venture by the General into niche marketing for which it was ill-suited. The H2 and H3 duly appeared on GM truck platforms, but the cartoonish design, limited utility, and clownishness of its owners hindered its growth. Rising gasoline prices drove the final nail into Hummer's thick hide, and GM's government minders had no trouble deciding in 2009 that it would not become one of the post-bankruptcy company's core brands. Attempts to sell Hummer to a Chinese buyer proved unavailing, and its last monster truck was built in 2010.

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