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十大归于尘土的汽车品牌

十大归于尘土的汽车品牌

Alex Taylor III 2013-04-22
它们曾经风光一时,然而它们的故事证明了一句话:没有什么永垂不朽——尤其在汽车行业。

2004年:奥兹莫比尔

    奥兹莫比尔(Oldsmobile)由兰塞姆•E•奥兹创立于1897年,它在20世纪的后半段享尽荣光。当时,通用汽车公司控制了美国市场的一半份额,而奥兹莫比尔与庞蒂克和别克(Buick)一起,占据了通用汽车公司生产线的重要位置。它旗下的Cutlass汽车在1976年成为全美最畅销汽车,还把这个纪录一直保持到了20世纪80年代。但是通用汽车的市场占有率随后就开始下降,来自国外的竞争加剧,而奥兹莫比尔的个性在通用汽车巩固运营的过程中消失殆尽——最众所周知的是,雪佛兰(Chevy)的引擎令人惊讶地出现在一些奥兹莫比尔的车型上。为了逐步停产奥兹莫比尔并收购其经销商,通用汽车付出了昂贵的代价,以至于通用在破产之前都不敢关停其它品牌了。

2004: Oldsmobile

    Founded by Ransom E. Olds in 1897, Oldsmobile enjoyed its salad years in the late middle of the 20th century, when GM controlled half the U.S. market, and Olds occupied the middle of the GM line, between Pontiac and Buick. The Olds Cutlass became the nation's best-selling car in 1976 and remained so into the 1980s. But GM's market share was shrinking, foreign competition was growing, and Olds' individuality disappeared in GM's consolidation of operations -- most notoriously when Chevy engines surprisingly turned up in some Olds models. Winding down Olds and buying out its dealers proved so expensive that GM was discouraged from closing out any more brands until its bankruptcy.

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