立即打开
中国反腐倡廉行动抑制奢侈品消费

中国反腐倡廉行动抑制奢侈品消费

Nin-Hai Tseng 2013-04-23
部分分析人士认为,一些奢侈品销售数据弱于预期,主要是由于消费增长放缓。但这种放缓更多的是反映了中国政府反腐行动的影响,而不是中国消费者购买力的减弱。正因为如此,博柏利等奢侈品牌依然把扩张的重点放在了中国等亚太地区。

    广而言之,中国增长放缓可能拖累全球其他国家的增速。因此,尽管近期的销售数据乐观,但博柏利首席执行官安吉拉•阿伦德茨仍然警告称,全球市场依然面临压力。

    阿伦德茨说:“我们预计全球外部环境将保持严峻。”

    不过,博柏利并没有对中国消费者的购买力丧失信心。为了提振未来一年的销售收入,博柏利的新设门店将增加中国和拉美市场的比重。

    此举可能看上去有点怪,但它或许是一个迹象,表明在中国增长问题上,奢侈品公司更看重增长质量,而不是数量。(财富中文网)

    More broadly, slower growth in China could hamper growth across the rest of the world. Despite the positive sales numbers, Burberry Chief Executive Angela Ahrendts warned global markets remain under pressure.

    "We expect the external global environment to remain challenging," Ahrendts said.

    Nonetheless, Burberry hasn't lost its faith in the strength of Chinese consumers. To boost revenue over the next year, Burberry's new outlets will be weighted toward China and Latin America.

    The move might seem curious, but it's perhaps also a sign that companies prefer quality vs. quantity when it comes to growth in China.

热读文章
热门视频
扫描二维码下载财富APP