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送走老掌门,Groupon有望迎来第二春

送走老掌门,Groupon有望迎来第二春

JP Mangalindan 2013-04-26
几年前,收入状况没有急转直下之前,Groupon一直是投资者的宠儿。然而,这个问题缠身的团购网站先锋最终还是被迫炒了自己首席执行官的鱿鱼。如今,它迎来了两位新的CEO。充分利用现有优势,Groupon依然有机会重现辉煌。

    此外,Groupon也可以仔细研究更多与Breadcrumb类似的商业产品与服务。后者去年发布了销售点系统与应用,支持商户通过iPad接受支付。移动支付技术公司Square和PayPal等公司如今也在争夺市场。弗雷斯特公司估计,截至2017年,这个市场的规模将达到900亿美元,对于Groupon这样的公司里来说,仍然存在发展空间。只要对每一笔交易征收一小笔费用就可以赚钱。从长远来看,Breadcrumb等商户友好型产品可能成为公司稳定的收入流。

    总之,没有了任性的梅森,Groupon显然拥有更多机遇。(财富中文网)

    译者:刘进龙/汪皓

    Groupon might also do well to explore more merchant products and services like Breadcrumb, its point-of-sales system and app launched last year that lets merchants accept payments via iPad. With companies like Square and PayPal (EBAY) also gunning for a market Forrester estimates will reach $90 billion by 2017, there's still room for a company like Groupon, which can make money by charging a small fee off each transaction. Merchant-friendly products like Breadcrumb could prove to be solid revenue streams for the company in the long run.

    Which is all to say, Groupon clearly has opportunities to explore without the wayward Mason in charge.

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