网络新媒体生存状态调查

Vox Media

    华盛顿特区和纽约

    成立年份：2003年

    雇员人数：200人，700名自由撰稿人

    读者人数：全球5,000万人

    掌门人：吉姆•班克夫。这位前AOL高管最大的成名之处包括AOL收购科技博客网站Engadget以及创建好莱坞热门博客网站TMZ。

    成名原因：Vox旗下经营着体育博客网站SB Nation，迅速增长的科技博客网站The Verge，以及最近推出的以视频游戏为重点的Polygon。在这个有些网站依赖花哨骗人的内容以及没完没了的幻灯片来提高流量的时代，班克夫表示，Vox凭借优质的在线新闻和顶级的网页设计来扭转这种趋势。

    背景：VOX是由政治活动家杰罗姆•阿姆斯特朗、自由撰稿人泰勒•布莱森斯基和政治博客网站Daily Kos创始人马科斯•莫里萨斯最初作为一个体育网站创办的。

    资助者：据报道，加速合伙公司（Accel Partners）、康卡斯特风投公司（Comcast Ventures）及科斯拉风投公司（Khosla Ventures）等共同投入了总计4,000万美元左右的资金。

    商业模式：主要是显示广告。

    营收情况：没有数据。

    盈利情况：到今年年底盈利

    未来动向：数字广告部门Vox Creative——旨在帮助营销人员创建有吸引力而且有效的在线广告。 班克夫半开玩笑地说：“现在谁真正喜欢网络广告呢？没人喜欢，因为网络广告太烂了。广告客户希望转向数字广告平台，但在某些情况下，广告内容配不上他们的品牌，而在某些情况下，完全没有为他们带来任何绩效。”他说，现在将高品质的在线内容与一个数字广告机构组合在一起，使得Vox具有独特的优势。

Vox Media

    Washington D.C. and New York

    Founded: 2003

    Employees: 200, with 700 freelance writers

    Readers: 50 million worldwide

    Who runs it: Jim Bankoff. The ex-AOL exec's biggest claims to fame include AOL's acquisition of the tech blog Engadget and the creation of the hit Hollywood blog TMZ.

    What it's known for: Vox operates the sports blog SB Nation, the rapidly growing tech site The Verge, and the recently-launched videogame-focused Polygon. In an age where some sites lean on gimmicky content and endless slideshows to bolster traffic, Bankoff says Vox bucks that trend with quality online journalism and cutting-edge web design.

    Backstory: Vox was originally founded by political activist Jerome Armstrong, freelance writer Tyler Bleszinski, and Daily Kos creator Markos Moulitsas as a sports site.

    Backers: Accel Partners, Comcast Ventures, and Khosla Ventures, among others, have reportedly chipped in $40 million or so total.

    Business model: Primarily display advertising.

    Revenues: Not available.

    Profitable: By the end of the year.

    What's next: Vox Creative, a digital ad division aimed at helping marketers create

    attractive and effective online ads. "Who really likes web advertising now? No one, because it sucks," Bankoff half-jokes. "Advertisers want to shift to digital, but in some cases, the content is not worthy of their brand, and in some cases it's just not performing for them." The pairing of high-quality online content and now, a digital ad agency, makes Vox unique, he says.